Discovery and Setup 3 min read

Step 3: Setting Content Goals

Tell the platform what outcomes matter so campaigns align with your growth goals.

Examples of Good Goals

  • Drive qualified organic traffic
  • Build thought leadership in a niche
  • Support pipeline generation with educational content

Steps

1
Enter the outcomes you want from the content program.
2
Save and continue.

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Step 2: Defining Your Audience and Competitors
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Step 4: AI Analysis of Your Business