Discovery and Setup
3 min read
Step 3: Setting Content Goals
Tell the platform what outcomes matter so campaigns align with your growth goals.
Examples of Good Goals
- Drive qualified organic traffic
- Build thought leadership in a niche
- Support pipeline generation with educational content
Steps
1
Enter the outcomes you want from the content program.
2
Save and continue.
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Step 2: Defining Your Audience and Competitors
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Step 4: AI Analysis of Your Business