Discovery and Setup 3 min read

Step 2: Defining Your Audience and Competitors

Describe who you serve and who you compete with so the AI can position your content clearly.

Steps

Describe your ideal customers, roles, industries, or demographics.

List major competitors or alternatives.

Save and continue.

Discovery uses this context to shape campaign angles, topic differentiation, and messaging.

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Keep Going

Tell the platform what outcomes matter so campaigns align with your growth goals.

Define the people your content should speak to in every campaign.