Content Planning 3 min read

What Is a Strategic Category?

See how categories anchor related blog drafts and social content planning.

Overview

A strategic category is the planning anchor for a stream of related content. It captures the audience, angle, and summary that guide blog drafts and their connected social posts.

What a Category Holds

  • Category name and strategic summary
  • Audience segment and positioning notes
  • Blog drafts created from that category
  • Social drafts generated from the selected blogs

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