Content Planning
3 min read
What Is a Strategic Category?
See how categories anchor related blog drafts and social content planning.
Overview
A strategic category is the planning anchor for a stream of related content. It captures the audience, angle, and summary that guide blog drafts and their connected social posts.
What a Category Holds
- Category name and strategic summary
- Audience segment and positioning notes
- Blog drafts created from that category
- Social drafts generated from the selected blogs
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